Sunkissed since 2009, We Are Handsome is the creative expression of husband and wife pair Jeremy and Katinka Somers focusing on re-imagining the norms of swimwear design to construct pieces that capture the spirit and emotion of summer and now athletic wear. The Australian brand is the embodiment of a love for the beautiful things in life, the wonder of travel and the endless and abundant magic of the inspiring world in which we live. Each piece offers a slice of summer wrapped in luxury and sophistication that transcends the seasons.
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Annex Magazine: Tell us about We Are Handsome and your recent growth from swimwear to athletic wear.
We Are Handsome: It was very much a natural progression. We’ve always designed and produced the things that fit into our lives, and those that befit an active, summer filled and outdoor lifestyle. We’re big into exercise, swimming, hiking and everything in between, and the progression to activewear was really organic.
AM: What summer adventure inspired Heat One?
WAH: We’ve been traveling extensively and taken on so much inspiration. Heat One is a tight collection of our favourite prints from our collective experience over the past few years. In creating our first line of activewear we found the opportunity to create an edited selection from so many places, experiences and endless summer days. We focussed on producing pieces and styles that are comfortable, fit well, breathe and fit into your life in a stylish and effortless way.
AM: WAH collaborated exclusively with ShopBop for this collection, how did this come about?
WAH: We have a great long-lasting friendship with Shopbop and they were really excited about the range and the launch. We’ve partnered with them for few years with our swim collections and their customers and audience are the right fit for us.
AM: Creating workout gear was a natural evolution for the brand, what can we expect next from WAH?
WAH: We’ve been working on active for a long while, and we’re in development for almost a year in the drive to ensure we had the best quality product, and will be extending the range this year. We’ve got some amazing new collections of swim coming out, starting at the end of January with Halcyon Days, with a campaign we shot in Curaçao in the Caribbean.
AM: How do you balance a jet setting life of beautiful destinations and running a brand?
WAH: The balance is much easier when you’re spending your time on an island somewhere remote with your partner in life and business… but we do spend many hours working on flights, and there are many late nights and of course, getting over jetlag – but we’re becoming experts on it.
- Jeremy and Katinka Somers
